Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover)
Buy Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) with huge discounts at Magsstore with additional benefits. Home delivery, buy now before this offer expires.
Description
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.
Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.
*This book is returnable
| Author(s): | Christensen, Clayton M. |
|---|---|
| Book Type: | New Book |
| Genre: | General, Service, Research & Development |
| Format: | Hardcover |
| ISBN-10: | 0062435612 |
| EAN: | 9780062435613 |
| Language: | English |
| Number of Pages: | 288 |
| Publication Date: | 2016-10-04 |
| Publisher: | Harper Business |
| Weight: | 1 Pounds |
You Might Also Like
Paperback
$14.39
$15.99
FAQs
1.) What condition is Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover)?
Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) is listed as "New Book" condition. It comes in pristine, unread condition with no damage or wear.
2.) Is there any discount I can get on Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) book?
We give the additional discounts up to 20% to customers on the selected books. You can check this in the price section if your book falls in the additional discount category or not.
3.) Are shipping costs included in Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) price?
No, shipping costs are calculated separately at checkout based on your selected delivery method.
4.) Can I return Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) if I'm not satisfied?
Yes, we accept returns of Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) in original condition within 30 days of purchase.
Need more details? Click here
Buyer Guide
- Authenticity: This title Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) has been sourced from trusted publishers and distributors.
- Condition: Unless stated otherwise, Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) book is brand new, unused, and shipped in secure packaging.
- Editions & Formats: Availability may vary (hardcover, paperback, eBook). Please check product details before purchase.
- Audience: Always review the Competing Against Luck: The Story of Innovation and Customer Choice (Hardcover) book description to ensure it matches your interest (academic, fiction, self-help, children’s, etc.).
- Delivery & Returns: Standard shipping and easy returns apply as per our store policy.
Safety & Responsibility Notice
- Some books may contain sensitive, mature, or controversial content.
- Our store provides books for educational, informational, and literary purposes only.
- Content within each book reflects the views of the author, not an endorsement by our store.
- We encourage buyers to review age recommendations before purchasing for children.
- We condemn hate, violence, or discrimination in all forms.
Discover your next great read with confidence at Magsstore. 100% authentic books from trusted publishers, Secure & eco-friendly packaging, Fast delivery across the USA, Easy returns if you’re not satisfied, Customer support ready to help you 24/7. Whether you’re a student, researcher, or casual reader, our collection brings knowledge, stories, and inspiration right to your doorstep. Shop Now!
You can visit our buyer guide page to get more details.
There are no reviews for this product.
