Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback)
Buy Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) with huge discounts at Magsstore with additional benefits. Home delivery, buy now before this offer expires.
Description
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.
In this fully updated edition, you'll explore:
- How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
*This book is returnable
| Author(s): | Sullivan, Luke |
|---|---|
| Book Type: | New Book |
| Genre: | Advertising & Promotion, General, Advertising |
| Format: | Paperback |
| ISBN-10: | 1119819695 |
| EAN: | 9781119819691 |
| Language: | English |
| Number of Pages: | 416 |
| Publication Date: | 2022-02-23 |
| Publisher: | Wiley |
| Weight: | 1.05 Pounds |
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FAQs
1.) What condition is Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback)?
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) is listed as "New Book" condition. It comes in pristine, unread condition with no damage or wear.
2.) Is there any discount I can get on Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) book?
We give the additional discounts up to 20% to customers on the selected books. You can check this in the price section if your book falls in the additional discount category or not.
3.) Are shipping costs included in Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) price?
No, shipping costs are calculated separately at checkout based on your selected delivery method.
4.) Can I return Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) if I'm not satisfied?
Yes, we accept returns of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) in original condition within 30 days of purchase.
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