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Inside the Box: A Proven System of Creativity for Breakthrough Results (Paperback)
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Inside the Box: A Proven System of Creativity for Breakthrough Results (Paperback)
by Boyd, Drew | New Book | In Stock
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Limited Time Offer!

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Description

'The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight' (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to 'think outside the box'--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With 'inside the box' thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works! 'Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential' (Dan Ariely, author of Predictably Irrational).
Summary: The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Combines strong storytelling with meaningful themes and enjoyable content. Well suited to anyone looking for an engaging and memorable read. This engaging book blends clear writing, rich detail, and rich and engaging content.
Inside the Box: A Proven System of Creativity for Breakthrough Results book gives Inside the Box: A Proven System of Creativity for Breakthrough Results a focused place in a paperback presentation. With Boyd, Drew listed as the author or maker, this title is a natural option for someone seeking this particular title. It contains 272 pages, is listed in English, and and is published by Simon & Schuster.
This is a Paperback book.

*This book is returnable

Author(s): Boyd, Drew
Book Type: New Book
Genre: Entrepreneurship, Management Science, Skills
Format: Paperback
ISBN-10: 1451659296
EAN: 9781451659290
Language: English
Number of Pages: 272
Publication Date: 2014-06-10
Publisher: Simon & Schuster
Weight: 0.52 Pounds

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